About

My journey didn’t start on Google.

It started with advertising, curiosity, ideas and a desire to understand how communication influences people. SEO came later — and ended up becoming an important part of the story.

Guilherme da Luz sorrindo na plateia de um festival, em preto e branco
20+ Years of professional
experience

Timeline

From the first script to today’s projects.

  1. Year

    Education and first steps in advertising

    Advertising degree at Unisul, in Florianópolis, and first steps in agencies and creative work. (To be confirmed with Guilherme.)

  2. Year

    Agencies and international projects

    Agencies in Brazil and abroad, campaigns, copy and brands.

  3. Year

    London and other experiences abroad

    Professional experiences outside Brazil that broadened my view of communication.

  4. Year

    Working with Microsoft

    SEO and content for Microsoft products in the Brazilian market.

  5. Year

    Founding Vemm Leads

    Co-founded a digital lead generation business.

  6. 2015

    Acquisition by QuinStreet

    Vemm Leads is acquired by QuinStreet.

  7. Year

    Founding GLUZ Digital

    International SEO, content and digital authority projects.

  8. Year

    Event coverage and editorial writing

    Articles, interviews and coverage of events such as Cannes Lions and Web Summit.

  9. Today

    Current projects and independent collaborations

    Working directly with companies and teams that value experience, curiosity and good ideas.

Writing, creating, traveling, meeting people and following what’s happening in the world of communication are still important parts of who I am.

See my projects Read my articles