Campaign adapted from English to Portuguese.
How a campaign created for the English-speaking market was rewritten for a Brazilian audience, keeping the idea while changing the keyword, tone and offer.
- Client
- To be defined
- Type
- Translation and adaptation
- Languages
- English → Portuguese (BR)
- Deliverables
- Ads, landing page and emails
- Year
- To be defined
The challenge
The original campaign spoke to an audience that searches, buys and expresses itself differently. Translated word for word, it lost the keyword with search volume in Brazil, sounded foreign and pushed an offer that didn’t make sense there.
What was done
Research into the keywords used by the Brazilian audience, rewriting headlines and calls to action in a local tone, and adjusting the offer and examples to the market. Every piece was reviewed before going live.
- 01Research
Keywords and competitors in the new market.
- 02Adaptation
Headlines, copy and calls to action rewritten in a local tone.
- 03Review
Final read of every piece before publishing.
- 04Measurement
Tracking results after launch.
Original vs adapted
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Teste grátis- Keyword
A term with search volume in the new market.
- Tone and references
Expressions and examples the local audience uses.
- Call to action
CTA and offer adjusted to local buying habits.
Campaign assets
Landing page adaptada (legenda de exemplo) 
Pesquisa de palavras-chave (legenda de exemplo)
What changed
- 00%Organic traffic in Brazil
- 00%Conversion rate
- 00%Cost per lead
