Smartia.com.br – Guilherme da Luz

Context and challenge

Competing with ten times the budget.

Smartia Seguros faced a common challenge in the Brazilian insurance market: attracting and converting leads through its insurance quote form, while gaining traffic and rankings for the main car insurance quote keywords.

With around 70% of Brazilian vehicles uninsured, the market was highly competitive. Lead generation companies with ten times the budget and insurers with bigger brands were all fighting for the top of Google. Smartia needed more organic traffic, more brand visibility and a better connection with its audience.

Strategy and execution

Human nature, humor and data.

An SEO and content strategy, backed by a PR campaign to earn high-quality backlinks.

01humor that gets shared
The article “How your marital status can affect car insurance rates” suggested, tongue in cheek, that cheaper insurance could be the push couples needed to get married.
50%+discounts identified
Hours of quote simulations with an exclusive multi-quote tool for brokers, comparing married and single drivers across car types and ages.
02SEO optimization
Content optimized with relevant keywords and internal and external links.
5press releases
Digital PR and media outreach to news portals, blogs and high-authority sites, generating spontaneous coverage.

Verifiable results

Coverage, links and qualified leads.

50+
high-quality backlinks in 30 days, from spontaneous coverage on DR50+ sites such as Segs, AcordaCidade, NewsRondonia, SindSeg, Clmais, Novocorretor and Cidade97.
Better leads
More qualified leads and higher conversion rates as rankings improved for exact-match keywords.
+39%
ranking improvement for some of the main keywords monitored.
100,000+
users reached, with 11,000 completing the insurance quote form in the same month.