Making the cut: CapCut’s SEO and PR breakthrough.
How SEO, content and a 370-article PR campaign helped CapCut become the number one video editing app in Brazil.
- Client
- CapCut (ByteDance)
- Project type
- PR and link building
- Duration
- 24 weeks
- Year
- 2023–2024
- My role
- To be confirmed
Context and challenge
A leading app in highly competitive markets.
CapCut, the video editing tool developed by ByteDance, offers advanced features for both amateur enthusiasts and professional creators. To consolidate its presence in highly competitive digital markets, it needed to climb the search rankings and expand its visibility in Brazil, Latin America and Spain.
The goal was to rank for highly competitive keywords and extend its reach through high-quality, authoritative platforms, increasing visibility, engagement and market influence in these regions.
Strategy and execution
Content, SEO and PR working together.
A strategy combining content marketing, SEO and targeted PR, tailored to Brazil, Latin America and Spain.
- 01targeted content
High-quality content showcasing CapCut’s editing features, focused on usability and versatility for each regional audience.
- 02strategic placement
Publications on carefully selected sites with strong SEO metrics, niche relevance and engaged audiences.
- 03SEO optimization
Keyword targeting, on-page optimization and link building focused on the competitive regional markets.
- 370PR articles
Published on leading digital platforms in Brazil, Latin America and Spain.
Verifiable results
Number one video editing app in Brazil.
- +177%
organic traffic in Brazil, from 841,250 monthly visits (Nov 2023) to 2,329,400 (May 2024).
- Top 3
for high-value keywords such as “editor de vídeo online” (online video editor), “remover fundo de vídeo” (remove video background), “converter vídeo” (convert video), “editor de fotos online” (online photo editor) and “converter texto em voz” (convert text to speech).
- 370
PR articles on influential, high-quality websites, boosting brand visibility and authority.
- More engagement
Notable growth in impressions and click-through rate (CTR).
- 177%organic traffic growth in Brazil
From 841,250 to 2,329,400 monthly visits.
- 370PR articles
On leading digital platforms in Brazil, Latin America and Spain.
- 3top positions
For the most valuable video editing keywords in Brazil.
Results for Brazil, November 2023 to May 2024.
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