DescompliCannes: a Cannes Lions guide.
The “DescompliCannes” e-book, a guide to the Cannes Lions festival for Brazilian agencies, written for Grupo Estado de S. Paulo.
- Client
- Grupo Estado de S. Paulo
- Project type
- Copywriting
- Year
- 2015
Context and challenge
Making Cannes Lions easier to understand.
We produced an e-book titled “DescompliCannes” for Grupo Estado de S. Paulo, the official representative of the Cannes Lions International Festival of Creativity in Brazil.
The e-book has been used by large and small agencies all over Brazil, helping them understand the process, the categories and the keys to achieving great results at the festival.
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