You make it beautiful: Avon in Brazil.

Avon, the company for women, is one of the leading global beauty companies, with over ten billion dollars in annual revenue and more than 6 million active independent Avon Sales Representatives around the globe. Avon’s “Ignite” initiative puts the focus on the consumer and the Avon representatives around the world with the “You make it beautiful” campaign. The objective was to build and strengthen brand love, both among the representatives who sell Avon products and the consumers who use them.

I was invited by the agency World Writers to help transcreate and adapt the ads for the Brazilian market, keeping the tone and the poetic content of the original campaign intact. Together, we produced TVCs, print ads, a manifesto, Fashion & Home shop names, catalogues and the tagline: “Você faz a beleza acontecer”.