It’s ice cream. But it’s Skol.
Skol’s beer ice cream, created by the agency Bullet, prepared for the Cannes Lions festival.
- Client
- Bullet / Skol
- Project type
- Entry consultation, presentation boards and categories
Context and challenge
Ice cream made with beer.
The advertising agency Bullet had a great idea for its client, Skol Beer: ice cream made with beer.
My job was to advise the agency on selecting the categories and to prepare the presentation boards and video case for the Cannes Lions International Festival of Creativity.
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