What is Sapucar? Brahma at Cannes Lions.
The “Sapuca aí” case study for Brahma’s carnival VIP area, prepared for the Cannes Lions festival with Banco de Eventos.
- Client
- Banco de Eventos / Brahma
- Project type
- Entry consultation, presentation boards, video case, categories and synopsis
Context and challenge
Rio’s most wanted carnival VIP area.
Brahma is one of the most popular Brazilian beers, and its VIP area became the most desirable place to be during the Rio de Janeiro Carnival.
I was invited by Brahma’s promo agency, Banco de Eventos, to prepare the “Sapuca aí” case study for the Cannes Lions International Festival of Creativity, and I was involved in the entire entry process.
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