How alive are you? Jaguar in Brazil.

Jaguar completely repositioned itself in its market with this campaign, placing a larger focus on the quality of the brand. The new manifesto presents the Jaguar as something alive: a powerful, elusive and dangerous animal with a strong heartbeat, a cunning brain and a fiery soul.

I worked with the agency World Writers on the transcreation and on planning the launch of the provocative and intelligent campaign concept “How alive are you?” in the Brazilian market. The project also involved the transcreation of 6 press ads. Tagline: “O quão vivo você está?”