Your Film Festival: YouTube in Brazilian Portuguese.
Transcreation of YouTube’s “Your Film Festival” for the Brazilian audience, together with Mother Tongue.
- Client
- Mother Tongue / YouTube
- Project type
- Transcreation, copywriting, subtitling
- Year
- 2012
Context and challenge
A film festival open to everyone.
In 2012, Google/YouTube launched a new competition called “Your Film Festival”: amateur filmmakers could upload a short film to YouTube, where it could be viewed and judged by other users. The winner was screened at the Venice Film Festival and received $500,000 to create original online content with the help of Ridley Scott!
I worked with Mother Tongue on this project to transcreate the creative ideas, originally produced in English, and adapt them for the Brazilian audience.
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